Brand identity is an expression of the brand's promise. Its visual and verbal elements speak to the senses while stimulating emotions. At XPRESS!ONS your brand identity will be built on long-lasting conceptual foundations resulting in a consistent reminder of your brands unique spirit. See more

one private label brand for the Shufersal supermarket chain's non-food category.

XPRESS!ONS was responsible for naming and visual brand identity process, in-store & POP graphics, packaging and label design using one unified visual code creating a powerful and attractive in-store brand.