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AHARONOVITZ, cleaning and household products realised their graphic image needs to be updated and adjusted to fit a more modern and savvy retail audience while keeping a businesslike profile for its wholesale clientele. Rather than attempting to design a logotype for this long name, a mark using the letter A seemed to be a more acceptable solution.

"Teoria" type family from MasterFont was chosen for its stable, structured look and its variety of weights.

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