HAKAVERET (THE HIVE)

The "Mifalon" is a light industry space in Kibbutz Netiv HaLamed-Heh offering employment to kibbutz pensioners and patients of neighboring Beit Shemesh’s rehab centers. XPRESS!ONS helped revamp its entire identity by observing the site and its activities, revealing its core values and finding a suitable name—The "Hive". A corporate mark and logo were designed, followed by a full graphics standard manual to be used independently by interior designers, sign makers and printers.