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One of Israel's largest quality bakeries, Gidron manufactures and distributes par-baked breads and pastries to all Shufersal outlets throughout the country. A baker’s glove in a "thumbs-up" sign of approval was chosen for the logo to symbolize success, professionalism and excellence. XPRESS!ONS is responsible for Gidron’s entire visual branding and design including packaging, marketing materials, labels, catalogs and website. Photography: Keith Glassman, Hagit Goren.

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