Shamir Salads has been manufacturing and marketing chilled salads since 1974 and was the market leader for over two decades. While mega-brands appeared in the market, Shamir was able to stay a viable and relevant player due to its authentic, homemade style recipes and wide range of products. XPRESS!ONS continues to be the company's house designer since 1994 contributing to their marketing, advertising, packaging and branding needs. In 2022 the company's logo was re-designed and will now be used on all packages, labels, advertising, and marketing needs.