A new showcase for their freshly baked breads and pastries, Gidron Bakery opened this coffee shop in the space adjacent to their plant. Named “Bread & More, the shop offers light dairy pasta dishes, sandwiches, fresh salads, pastries, coffee and more. Opened daily, Bread & More answers the need for quick, healthy and affordable meals, takeaway, sit-down and delivery. The brand's name, logo and collateral materials were designed using the existing Gidron's familiar logo with a clever graphic using two paralleled symbols - a stem of wheat and a fork. The two symbols are used for patterns, decorations and backgrounds creating a friendly, memorable brand.

 

Design: Eddie Goldfine and Liron Silkov. Photography: Hagit Goren. Styling: Bella Rudnik