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XPRESSO coffee is a new capsule brand from Hong Kong targeting household and business clientele. XPRESS!ONS was instrumental in creating XPRESSO’s visual language in line with their proposed strategy and conceptual agenda: to achieve maximum authenticity and recognition. Using Mexican and Aztec iconography for the brand symbol created the desired effect. With color and typography supporting its visual language, XPRESSO has become a leading brand throughout Asia and the Far East.  Design: Eddie Goldfine and Danielle Weizner. Photography: Keith Glassman

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