Israel's leading company for healthy comfort and lifestyle products, Dr. Gav offers a variety of product categories such as, mattresses, recliners, office chairs, orthopedic pillows and massage cushions. To create a new and professional, yet fashionable, look, the company sought to re-design the packaging for their wide range of Orho-Pillows. XPRESS!ONS designed the new line using a color-coded band communicating the products' names, advantages and pillow images. To the left, are appealing lifestyle shots of couples in their natural settings. A "BackTo" series of patches were designed to be used as quality stamps in all product categories.