ERBA

Inspired by color sand bottle art, this unique line of pre-mixed, hand crushed spices is the brainchild of Israeli Chef Ronen Maayan. Titled "ERBA", (Italian for HERB), the collection is branded to be sold as a gift item, in a series of 4-8 bottle packages. Each spice-mix is named for its particular dish or cooking needs and ingredients. The 4 sides of the hanging tag-label contain information and graphics unique to each mix including its name, ingredients, origin and usage alongside imagery, color and visuals.

XPRESS!ONS helped Maayan to realize his objectives with creative visual interpretation including naming, design strategy and branding. Design: Eddie Goldfine and Julia Halizov