It began with thousands of olive trees planted in the arid Negev soil of Kibbutz Revivim. Following arduous harvesting and pressing, LIVEO surmounted the ultimate summit: the transformation of superb cold-pressed extra-virgin olive oil into a unique series of five gourmet product lines, one for each type of olive. Living the "O" is at the heart of LIVEO’s brand philosophy and language, reflected in product and shop designs, marketing and sales materials. Design: Eddie Goldfine, Copywriting: Adi Yahalomi