XPRESS!ONS has been designing for The Sandwich Factory for over 15 years. This fruitful creative collaboration has resulted in various graphic materials, packaging, signage, interiors and advertising. The concept behind The Sandwich Factory’s corporate logo is a cog-wheel bite taken from a bright red slice of bread combined with black industrial type. Using basic red and black, neat and simple icons and appetizing food shots, the visual language is young, urban and fashionable. Design: Eddie Goldfine and Liron Silkov, Itzik Yeffet, Danielle Weitzner.