one is Shufersal's supermarket chain's private label brand in the non-food category. XPRESS!ONS was responsible for naming and visual brand identity processes while employing a unified visual code in POP graphics, packaging and label design to create a powerful and attractive in-store brand. Manufactured by, and shipped from local and remote suppliers, all designs of one products adhere to a comprehensive and detailed brand application manual to maintain the brand’s visual integrity.